Sure, the ads linking drugs to terrorism were exploitative and silly, as has been ridiculed by Arianna Huffington.
But the newest anti-marijuana advertising campaign is even more absurd. The press release proudly explains how it plays on teenagers' fears:
The contents of the ads are a direct result of research conducted with teens of various ages and ethnic backgrounds across America. This research indicated that there is much ambiguity surrounding marijuana and its effects, and teens openly admitted a lack of knowledge about the drug. In focus groups, teens identified two major reasons to avoid marijuana: it can lead to stupid, sometimes tragic mistakes (such as driving with someone who is high, or having unplanned, unprotected sex), and it can get you into trouble with the law.
Never mind that alcohol produces the same consequences just as frequently, and often more tragically, than marijuana amongst teenagers.
Meanwhile, recent reports suggest that the gateway effects of marijuana and the growing potency of the drug have been exaggerated. Andrew Morral of RAND told Reuters, "If our model is correct, to a certain extent we are diverting resources away from hard drug problems....Spending money on marijuana control may not be having downstream consequences on the use of hard drugs."
The continued, unfounded, disproportionate vilification of marijuna by our government is well-documented. It is eerily similar to the fraud of the food pyramid. The government's credibility keeps slipping away.
Tuesday, December 3, 2002
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